By Michelle Curran
Executive Communications Manager, Pasifika TV/PCBL
Exposure of Pacific sport is accelerating through PacStream, with Fiji’s Mai TV one of the first broadcasters in the region to use the tool at the 2026 Cricket Fiji Super 8 Championship.
Jamie Toro, Mai TV’s Manager Strategic and New Business, says his organisation saw the recent tournament as an opportunity to trial the new app, which was developed for Pacific Cooperation Broadcasting Limited (PCBL) by Peter Tainui, based on the Cam One app technology.
The sports broadcasting application turns your smartphone into a mobile live-streaming unit and allows registered users to upload content directly to Pasifika TV’s YouTube, so more people can enjoy watching their vuvale, village or home city contest events.
Jamie says Mai TV was very excited to take on the PacStream kits because of their ease of use and efficiency.
“Having the ability to send one person into the field to capture a sports game with graphics and commentary is not something we’ve had previously…the PacStream kits allow us to cover minor sports and smaller leagues, while also allowing content to be captured for Mai TV at a very low cost.”
Mai TV used PacStream to film the recent cricket tournament build-up coverage and selected pool matches, switching to multicamera flyaway kits for the semis and final play-offs, Jamie explains.
“There are many pros to PacStream, including being able to allocate junior staff to film the matches, it is extremely easy to use for the crew, and we are happy with the footage.”
As far as engagement and reach, Jamie says Mai TV is pleased with the outcome.
“We got a decent amount of live engagement, considering the coverage took place at a time when many people were at work or school.
“However, the total views on the Mai TV Facebook page following the live coverage of two cricket matches have since surpassed 18,000.”
Mai TV is keen to keep using PacStream, particularly for smaller sporting events where traditional television coverage may not be economically viable, Jamie says.
“It will be a great help, especially for less-covered sports where traditional television coverage is not economically viable.
“National Sports Organisations and schools will be able to provide more exposure for their sports and athletes, and equally important, build an archive of footage for potential scouts and for historical record-keeping.
“I think it’s a great initiative, and we’re super excited to be part of it.”
Sport is a universal language, and it is a way of strengthening connections, showcasing talent, and bringing communities together over a common interest, and PacStream aims to achieve these goals and more.